About
About The Program
The Fantasticks Kids-in-the-Theater Program is an arts education initiative that sends New York City public school children to see The Fantasticks and includes additional educational programming. Music Theatre International (licensor of The Fantasticks) introduced the program in 2010 and co-developed the initiative in partnership with The Theater Center and The Department of Education. The program's success inspired The Department of Education and The Fantasticks to work together to secure funding and underwrite the program annually. Tickets are provided to the program at a 67% discount and educational programming is provided to the kids free of charge.
One of theatre's most iconic shows, The Fantasticks is the world's longest running musical, running for over 50 years in Manhattan - over 3000 performances in its current home at The Jerry Orbach Theater. The score, which includes classics "Try to Remember", "They Were You" and "Soon It's Gonna Rain" is as timeless as the story - a funny version of Romeo and Juliet with a happy ending, appropriate and accessible to children as well as young adults. Learn More...
The Fantasticks's Kids In The Theatre Experience
- Tickets to see The Fantasticks, the world's longest running musical
- Q&A with the stars of The Fantasticks
- Free study guides for the children & teachers to work from post-performance for great classroom integration
- A tour of The Theater Center
Additional Information
Want to learn more about how you can enrich the lives of NYC public school students?
Download our PDF
Supporters
The Fantasticks Kids-in-the-Theater program would like to thank Joshua Carr, Hope Quinn, and Warren Prince for their contributions.
Contribute
Contribution Levels
Individual Contribution
$2,500 - Send 100 Students to see The Fantasticks
- 20 Premium Tickets
Use all at one VIP performance or give as gifts
- Acknowledgment
A special Thank You credit in the program
Corporate Contributions
$7,500 - Send 300 Students to see The Fantasticks
- 20 Premium Tickets
Use all at one VIP performance or give as gifts
- Marketing/Advertising
Include promotional materials or offers and presence as sponsor on the title page in all Playbills
- Acknowledgment
A special Thank You page in the program
$20,000 - Send 800 Students to see The Fantasticks
- Marketing/Advertising
Include promotional materials or offers and presence as sponsor on the title page in all Playbills
- Corporate Meeting Space
Use the Jerry Orbach Theater and lobby for seminars, receptions, training sessions or client development when available at no cost
- House Seats
Available to you exclusively, for use as customer appreciation and incentives, client entertainment, executive perquisites or employee recognition as well as an exclusive The Fantasticks event at the theater
$45,000 - Send 1800 Students to see The Fantasticks
- Corporate Sponsorship
Special acknowledgment as a corporate contributor in the program and online
- Corporate Name and Logo Placement
In display case signage externally on Broadway and on 50th Street, and prominently in the Jerry Orbach Theater lobby and on-site promotional and/or client acquisition kiosk in the Jerry Orbach Theater lobby for each month of sponsorship/support. Approximately 200,000 people walk by daily according to the Times Square BID
- Corporate Meeting Space
Use the Jerry Orbach Theater and lobby for seminars, receptions, training sessions or client development when available at no cost
- House Seats
Available to you exclusively, for use as customer appreciation and incentives, client entertainment, executive perquisites or employee recognition as well as an exclusive The Fantasticks event at the theater
$60,000 - Send 2400 Students to see The Fantasticks
- Corporate Sponsorship
Special acknowledgment as a premium corporate contributor on the title page of the program and online
- Community Outreach
Corporate association and recognition for educational programming developed in-house by the The Theater Center
- Advertising and Marketing
Corporate name and logo placement in production display case signage externally on Broadway and on 50th Street, and prominently in the Jerry Orbach Theater lobby and on-Site promotional and/or client acquisition kiosk in the Jerry Orbach Theater lobby for each month of sponsorship/support. Approximately 200,000 people walk by daily according to the Times Square BID
- Corporate Meeting Space
Use the Jerry Orbach Theater and lobby for seminars, receptions, training sessions or client development when available at no cost
- House Seats
Available to you exclusively, for use as customer appreciation and incentives, client entertainment, executive perquisites or employee recognition as well as an exclusive The Fantasticks event at the theater
- Press Campaign
Opportunity for leveraging corporate image by association with The Fantasticks in The Fantasticks's advertising, media buys and mailings on an on-going basis
- Promotional Initiatives
Flexible and responsive in-house team at the The Theater Center will further innovate promotional and corporate donor's recognition initiatives, in collaboration with The Fantasticks's own marketing and media personnel
Demographics & Reach
Corporate contributors will gain consistent access to the highly desirable Broadway Audience. Exclusive advertising and PR opportunities, complimentary use of high value retail, demo, and corporate event space and complimentary entertainment opportunities for employees or clients are among the potential partnership benefits.
About The Broadway Audience
74% of theatergoers over 25 years old have completed college, 36% hold a graduate degree. Theatergoers report an annual household income of $186,500. 68% of the audience is female and approximately 66% of all tickets are purchased by tourists.
What are the next steps?
Please contribute to the development of Arts and Culture within NYC Public Schools by contacting The Theater Center; we would be delighted to create a campaign to meet your specific needs and enrich the lives of many NYC schoolchildren.
Catherine Russell, General Manager: Catherine(at)thetheatercenter[dot]com | (212) 921-7862
Feedback
What have the schools said?
"Let me begin by saying 'Thank you' for the opportunity you afforded our students
at PS 84. This was an opportunity our students would not have otherwise had as the expense is too great for many of our families. The students enjoyed it very much. Programs such as this should continue as they open up doors for children like ours. I cannot say enough about this great opportunity we had with our students."
Mary A. Acosta
Asst. Principal, PS 84M
The Lillian Weber School
"Thank you so much for having the Halsey students attend The Fantasticks last week. The kids had SO much fun and were so excited to have the opportunity to meet some of the cast. It was a wonderful experience for them. Thanks again!"
Ms. Sara Shikowitz
Choral Director, J.H.S. 157
"The ongoing commitment of THE FANTASTICKS producers to provide free and engaging theater experiences for NYC public school students is truly inspiring. This program opens new artistic and cultural doors for many of our students who will thus experience their first professional theatrical production. With the support it deserves, this program will make great strides in theater equity and accessibility for youth and sends a message that theater literacy matters."
Peter Avery, Director of Theater
NYC Department of Education
http://www.fantasticksonbroadway.com/show
Show
Show>
http://www.fantasticksonbroadway.com/tickets
Tickets
Tickets>
http://www.fantasticksonbroadway.com/cast
Cast
Cast>
http://www.fantasticksonbroadway.com/news
News
News>
http://www.fantasticksonbroadway.com/photos
Photos
Photos>
http://www.fantasticksonbroadway.com/press
Press
Press>
